TurboTax Canada is seeking a Group Marketing Manager, Brand, Advertising, and Sponsorships. This role requires a strategic and results-oriented marketing leader with a deep understanding of brand strategy, media planning, and team leadership. The ideal candidate will possess a unique blend of data-driven decision making, growth mindset and creative ideation. As a Group Marketing Manager, you will be responsible for developing and implementing brand and media strategies that drive customer acquisition and loyalty. You will work cross-functionally with product strategy marketing, MarTech and PR comms, ensuring a cohesive experience for customers across all touchpoints and drive outsized growth in our market.
Responsibilities
DEVELOP BRAND AND CAMPAIGN STRATEGY:
- Define and implement relevant brand strategies and guidelines that align with Canadian needs, while staying true to our North American brand framework
- Ensuring brand consistency and guideline adherence across all marketing efforts and channels
- Manage a brand team that develops advertising campaigns that work across borders, ensuring consistency and maximizing efficiency.
- Localize where necessary to address Canadian specific customer segments
SPONSORSHIP MANAGEMENT:
- Manage sponsorships engagements with key partners
- Identify, research, and select sponsorships opportunities based on the strategic fit with the TurboTax brand and marketing objectives.
- Develop activation plans for selected sponsorship opportunities that drive brand awareness, consideration, and sales.
- Connect with One Intuit Sponsorship Council to share best practices and create synergy between sponsored partners
MEDIA PLANNING:
- Develop and execute modern and creative brand and product advertising campaigns across traditional and digital channels
- Collaborate with agency and internal teams to drive high-quality and efficient campaign execution, supported by a leading marketing technology stack
- Continuously monitor and optimize media mix and advertising creatives to ensure campaigns are effective and deliver strong performance
- Report on marketing driven KPIs during tax season, ensuring stakeholder understanding results
ROI DRIVEN MARKETING EXCELLENCE:
- Continuously research and adopt emerging good practices in brand development, advertising and sponsorships
- Share and apply top-of-funnel and bottom-of-funnel best practices across tactics
- Influence key stakeholders within the Marketing organization and cross-functional partners to develop customer-led, data-driven insights, plans and initiatives with a continuous focus on a “test, refine, and deploy” mentality.
LEAD A HIGH PERFORMING TEAM:
- Manage and coach a top-performing team of advertising, sponsorship and brand professionals.
- Provide coaching, guidance, and mentorship to the team, ensuring each member is equipped with the skills, tools, and resources they need to deliver exceptional brand and advertising support
- Foster a culture of teamwork and collaboration, with a focus on delivering tangible business results that delight our customers and drive our collective success.
- Have a Day 1 mindset that keeps the team nimble and scrappy while driving towards continuous growth. No problem is too big and no solution is too small!
EXPERIENCE:
- 10+ years of experience in brand strategy, advertising, and sponsorship management.
- Deep expertise and knowledge of Canadian market and how to develop a locally relevant and effective brand and advertising strategy.
- Demonstrated experience leading high performing teams, ideally in high-growth environments.
- Bachelor or Master’s Degree in Business Administration or Marketing.
SKILLS:
- Strong problem-solving, analytical, storytelling, communication and interpersonal skills.
- You have excellent verbal and written communication skills that are clear, compelling, logical, and concise.
- Demonstrated ability to deliver concise written/verbal communications to all stakeholders of the organization, managing expectations of key business stakeholders and understanding the key elements that make the TurboTax brand and media strategies consistent and effective.
- Positive change proponent, have the agility to deal with change and uncertainty in your day-to-day responsibilities.
- Ability to set up a clear vision and inspire the team to achieve it at the highest level of craft.
- Proven track record in managing simultaneous multiple priorities and projects efficiently and thriving in a fast-paced and deadline-driven environment.
- You’ll thrive if you like high pressure, high stakes and high reward environments!