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Job Description
Key Responsibilities:
- Design and create eye-catching visuals for the e-commerce website, including banners, product images, and promotional graphics.
- Develop design concepts for email marketing campaigns, social media posts, and online advertisements to drive traffic and engagement.
- Work closely with the marketing and content teams to develop creative assets for new product launches, seasonal promotions, and other campaigns.
- Ensure brand consistency across all digital touchpoints, including website, social media, and advertisements.
- Optimize graphics for various platforms and ensure they are responsive and load quickly across all devices.
- Collaborate with the web development team to ensure that design elements align with the overall user interface and user experience (UI/UX) goals.
- Edit and retouch product images to ensure high quality and consistency across all visual content.
- Stay up to date with the latest design trends, tools, and technologies to continually innovate and improve the visual aspects of the brand.
Qualifications:
- Bachelor’s degree in Graphic Design, Visual Arts, or a related field (or equivalent experience).
- Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Strong understanding of design principles, typography, color theory, and layout techniques.
- Experience in designing for e-commerce websites and digital marketing platforms (such as social media, email marketing, and online ads).
- Familiarity with responsive design and optimizing graphics for different devices (desktop, mobile, tablet).
- Strong attention to detail and ability to manage multiple design projects simultaneously.
- Good communication skills and the ability to work collaboratively with cross-functional teams.
- A portfolio of previous design work showcasing your creativity and design skills is required.