OVERVIEW
GIANT Creative is Ontario’s premier full-service performance marketing agency.
At GIANT, we develop captivating creative by combining data-driven insights and strategy with compelling art direction and design. We provide our partners with BIG thinking and integrated creative solutions across all channels, which drive giant results - from research to ideation to execution.
GIANT is seeking a freelance copywriter to support our dynamic team in London, On. This contract, in-office role is pivotal in producing high-impact visual communications that resonate with diverse audiences. We are seeking an experienced copywriter to help improve the effectiveness of our website and marketing materials. This role, and the ideal candidate will have a passion for writing and possess strong written communication skills.
You will work with a team of marketers to help generate sales leads and improve the quality of our website’s content. You will be responsible for writing both compelling blog posts and marketing copy for our website and will report directly to our art director
.
Key Responsibilities:
Write compelling content for print, web, product packaging, advertising, and marketing materials with a distinct voice
Interpret copywriting briefs to understand project requirements
Conduct high-quality research and interviews as necessary
Use SEO principles to maximize copy’s reach
Edit and proofread copy as needed
Source images and other content
Produce well-written content that is SEO friendly and optimized for conversion
Create compelling ad copy, landing pages, and marketing campaigns
Write high-quality product descriptions and provide supporting content
Collaborate with designers and creative teams
Work with analysts to ensure messaging is consistent across the company
Brainstorm and manage projects and juggle multiple deliverables
Define key messages and brand voice for external communications
Skills and Experience:
2-3 years of experience as a copywriter.
A bachelor’s degree in marketing, communications, journalism, English, or a related field
Strong editorial, proofreading, and writing skills
Familiarity with keyword research
Experience with SEO copywriting best practices
Experience with social media and content marketing
Excellent interpersonal, verbal, and written communication skills
Ability to manage multiple projects and meet deadlines under pressure
Passion for writing with an excellent portfolio of work
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