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Job Description
Job Description:
Foot Locker is looking for an individual to lead the social media efforts for our family of businesses in Canada (Foot Locker & Kids Foot Locker) across both organic and paid social efforts. This role will work closely with our creative team, product vendors, internal merchant team, media agencies and our U.S. partners to create and calendarize campaign strategies to achieve sales objectives.
[ads1]Job Responsibilities:
- Establish effective benchmarks for measurement of social media efforts.
- Establish relationships with key influencers & creators, nurturing our community management and driving the social influencer strategy across the three banners
- Responsible for the overall creation and execution of the Social Media Strategy
- Works with brand manager, vendor partners and merchant team on building the social calendars
- Build relationships with the key social media partners at Facebook/Instagram, Twitter, Google, Snapchat, TikTok, etc.
- Provide direction for social media photoshoots, including selecting and obtaining product samples
- Make recommendations and be fully versed on emerging platforms, features, Beta opportunities, etc.
- Define best practices for social analytics and ensures consistent, ongoing benchmarking and analysis of performance including data-driven recommendations to improve future success
- Executes all social media activities (i.e. posting, sharing, engaging, etc.) & reporting across both organic and paid media
- Work with social media tools, i.e. Sprinklr (or similar), Google Analytics, Facebook Ads Manager, etc.
- Maintains social media calendars for Foot Locker Canada and Kids Foot Locker Canada social accounts
- Works with brand manager and vendor partners to execute COOP paid social media campaigns
Job Requirements:
- Results-oriented individual who enjoys a fast-paced environment but is able to react to last minute changes
- Ability to manage workflow from multiple teams to ensure deadlines are met
- Passion for social media, technology and the online space with strong working knowledge
- A degree or diploma in business, marketing, communication or equivalent
- Ability to communicate with Foot Locker’s core demographic in an authentic manner
- Ability to work in a dynamic and evolving team environment, utilizing interpersonal skills to manage relationships
- Strong project management, analytical, and organizational skills
- A minimum 3 years of experience in social media
- Strong business acumen and the ability to set KPI’s and analyze raw data into meaningful and actionable insights
- You are an influencer who can present data/facts to gain buy-in from a wide range of stakeholders
Job Details:
Company:Foot Locker
Vacancy Type:Full Time
Job Location:Toronto, ON, CA
Application Deadline: N/A
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