Job Description
Position Job Title:
Director of Marketing
Reports To:
Head of Marketing
Type:
Full-time, Permanent
Work Hours:
40 hours/week
Salary:
$95000-$115,000 annually
POSITION SUMMARY
The purpose of the Director of Marketing is to oversee and ensure all the creative content for the Primacorp Group of Companies is high-quality and effective in conveying the various value propositions of the different brands.
SPECIFIC RESPONSIBILITIES
The Director of Marketing will primarily be responsible for the following:
Content Creation:
Oversee the creation of high-quality content, including press releases, articles, blog posts, digital ad copy and social media content. Ensure all content is aligned with the company's messaging and brand guidelines.
Digital Communication:
Drive the company's digital communication efforts, including website content, email marketing, and social media channels. Monitor and analyze digital metrics to measure the effectiveness of communication initiatives.
Brand Strategy:
assists the Head of Marketing with brand strategy, and then ensures the approved strategies are implemented.
Staff Management:
Manage a team of content, marketing and design professionals
Other duties
as assigned by management
POSITION REQUIREMENTS
To be successful in the Director of Marketing position, individuals must be committed to developing, maintaining and demonstrating the following.
Education and Experience:
Bachelor’s degree (or greater) in Business (Marketing) or a related field
At least 10 years of experience in Marketing
At least 5 years of experience in a management role
Skills and Abilities:
Proven ability to create high-quality marketing content
Excellent interpersonal, oral, and written communication skills
Proven self-starter and problem solver
Must be deadline driven and goal-oriented
A positive attitude and customer focused approach
Ability to act with tact, good judgment, and discretion
Working knowledge of MS Office including Word, Excel and Outlook.
Ability to adapt to changing assignments and multiple priorities
The ability to travel within Canada as required (up to 10% of time)
Why Join Us:
At Primacorp Ventures, we're all about creating opportunities and making a meaningful impact. Founded in 1995, we're the largest accredited independent post-secondary education group in Canada. But that's just the beginning!
What Sets Us Apart?
·
Diverse Ventures:
We've expanded into online education, real estate, private seniors' homes, and corporate branding.
·
Collaborative Culture:
Humility, transparency, and open communication are the cornerstones of our collaborative workplace.
·
Empowered Teams : We believe in empowerment, learning from mistakes, and fostering critical thinking.
·
Innovation & Impact:
Our dedication to innovation and social impact drives our continuous growth
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