Job Description
Job Title: Director of Content Marketing
Location: remote
Company Overview:
Chartbeat and Tubular are on a mission to connect publishers with data and insights, creating a more informed, engaged, and inspired world. Chartbeat’s intuitive and powerful software has long empowered media brands to use their own data to build loyal audiences across desktop, social, and mobile platforms. Tubular, the leader in global social video intelligence, delivers a unified view of interests and behaviors of audiences across YouTube, Instagram, Facebook, Twitch, and Tiktok.
By joining two comprehensive network-level datasets, we help our partners understand and measure a larger proportion of audience interactions and, in turn, make smarter decisions that grow reach and revenue. We now serve more than 1,000 brands globally, including influential content publishers like The New York Times, the BBC, ESPN, Vox, BuzzFeed, Paramount, WB, Mediahuis, Hearst, McClatchy, and GQ.
Job Description:
As the Director of Content Marketing, you will be responsible for overseeing the Content Marketing team and driving the development and execution of comprehensive content marketing strategies. Leveraging data-driven insights and customer-centric approaches, you will lead initiatives to attract, engage, and retain customers while aligning content efforts with our business goals and strategic vision.
Key Responsibilities:
- Develop and execute a holistic content marketing strategy that aligns with the company's business objectives and resonates with our target audience.
- Lead a team of content writers and designers to create high-quality and engaging content across various formats, including blog posts, whitepapers, case studies, videos, infographics, and more.
- Identify and understand different customer segments to tailor content that addresses their specific pain points and needs, implementing personalization strategies to maximize customer engagement.
- Utilize various channels, including social media, email marketing, and content syndication, to distribute and promote content effectively, collaborating with cross-functional teams to ensure content reaches the right audience at the right time.
- Implement SEO best practices to enhance content visibility and organic search rankings, continuously analyzing content performance and optimizing based on data insights to improve search engine visibility and content effectiveness.
- Utilize content marketing as a lead generation tool, creating content that drives prospects through the conversion funnel and implementing lead capture strategies to nurture leads effectively.
- Track and analyze content marketing performance metrics, such as website traffic, engagement, lead generation, and conversion rates, providing regular reports to stakeholders and identifying opportunities for improvement.
- Collaborate with senior leadership to align content marketing initiatives with overall business objectives and contribute to the company's growth and success.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or related field; Master's degree preferred.
- 4 years of experience in content marketing.
- Experience in the media analytics space (on site of social media) a strong plus.
- Proven track record of developing and implementing successful content marketing strategies that drive business growth and achieve measurable results.
- Strong understanding of B2B SaaS industry trends and best practices, with the ability to stay updated on the latest developments and innovations.
- Excellent analytical skills and proficiency in data analysis tools and platforms, such as chartbeat.com and tubularlabs.com, to derive actionable insights and optimize content performance.
- Exceptional leadership and communication skills, with the ability to inspire and motivate team members, collaborate effectively with cross-functional teams, and influence key stakeholders at all levels of the organization.
- Creative thinker with a strategic mindset, able to translate business objectives into compelling content strategies and campaigns that resonate with our target audience.
- Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously in a fast-paced environment.
Join the combined Chartbeat and Tubular team and be part of a dynamic team driving innovation and growth in the B2B SaaS industry. If you are a strategic thinker with strong experience in content marketing, a passion for serving a wide media audience, and a proven track record of success, we want to hear from you!