Job Description
Full-time: Permanent: Monday to FridayDepartment: Sales & MarketingReports To: Marketing ManagerPurpose of Position:As a Digital Marketing Specialist, you will play a pivotal role in developing and executing digital marketing strategies to enhance our online presence, drive customer engagement, and increase lead generation. You will work closely with the marketing team to create and manage digital campaigns across various platforms, analyze performance metrics, and optimize campaigns to achieve business goals and support existing small to medium sized consumers and dealers.Result Areas of the Position:This is an on-site role.In this role, your contributions will directly impact Sterling’s growth and success. The expected results from your role include:Enhanced search engine rankings for targeted keywords, resulting in increased organic traffic to Sterling’s website.Improved brand awareness and engagement across social media platforms.Higher volume of qualified leads generated through optimized digital marketing campaigns.Increased conversion rates from digital channels, contributing to sales growth.Successful planning and execution of digital marketing campaigns that meet or exceed key performance indicators (KPIs).Demonstrated improvement in campaign metrics such as click-through rates (CTR), cost-per-click (CPC), and return on ad spend (ROAS).Accurate and insightful analysis of digital marketing data, leading to actionable recommendations and strategic adjustments.Regular reporting on campaign performance, providing clear visibility into the effectiveness of marketing efforts.Creation of compelling and relevant content that resonates with target audiences for small-medium dealers, industrial division clients, and direct -to-consumer segment, resulting in increased engagement and interaction.Successful implementation of content strategies that drive traffic, enhance user experience, and support brand messaging.Improved communication and engagement with customers through targeted email marketing campaigns and responsive social media interactions.Higher levels of customer satisfaction and loyalty driven by effective digital marketing tactics.Effective collaboration with the marketing team and other departments to ensure seamless execution of marketing strategies.Contribution to a positive and innovative team environment, fostering continuous improvement and creative solutions.By achieving these results, you will play a important role in strengthening the company’s market position, driving revenue growth, and establishing a strong digital presence.Qualifications:Business Administration- Marketing Advanced Diploma or similar credential specialized in digital marketingProven experience in digital marketing, preferably in a B2B environmentProficiency in digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Ads, etc.)Strong understanding of SEO, SEM, PPC, and social media marketingProven experience working with Adobe Creative Suite; Photoshop, InDesign, Illustrator, AcrobatExcellent written and verbal communication skillsStrong presentation skills in online and in person environmentsKnowledge with email marketing toolsAnalytical mindset with the ability to interpret data and make data-driven decisionsCreative thinking and problem-solving skillsAbility to work independently and as part of a teamFamiliarity with CRM systems is a plusProficiency in French an assetValid full G drivers’ licence and willingness to drive on major highwaysTravel as requiredActivities and Tasks:Plan, execute, and manage digital marketing campaigns across various channels (search engines, social media, email, and display advertising)Monitor and optimize campaign performance to maximize ROI and achieve business objectivesResearch of new target markets and companies within those marketsDevelop engaging and relevant content for digital platforms, including website, blog, social media, and email newslettersCollaborate with the design team to create visually appealing marketing materialsConduct keyword research and optimize website content for search enginesManage and optimize PPC campaigns to drive targeted traffic and conversionsTrack, analyze, and report on key performance metrics for digital marketing campaignsUse data insights to recommend and implement improvements for future campaignsDevelop and execute social media strategies to increase brand awareness and engagementMonitor social media channels and respond to customer inquiries and feedback in a timely mannerWork closely with the marketing team and other departments to ensure cohesive messaging and brand consistencyCoordinate with external vendors and agencies as needed to support digital marketing initiativesProvide marketing support for sales representatives for small to medium sized dealers and customers on calls or through visitsWebsite maintenance of our content management system (CMS) by implementing copy writing, image development, new product updates, part number and price updates. Programming is not required.Planning and coordinating promotions, events, information sessions and tradeshowsMonitor sales and marketing emailsTasks as required by managerBenefits & Perks:Dynamic and caring company culture.Paid day off for your birthday once completed one year of service.Social Club that plans BBQ’s, pizza lunches, 50/50 draws, holiday parties, special events and more.Coffee Talk/ Company Events – regular updates about the company and people. Free coffee and treats!Location in Northwest London close to many restaurants, shopping, other businesses, and green space.Convenient on-site free parking.Employee Assistance Program.Extended health care.Pension plan eligible after 1 year of service.