About
us:
Entripy is Canada’s leader for
custom printed apparel, uniforms and promotional items. With screen printing,
digital printing and embroidery all done in-house, Entripy delivers custom
branded solutions for companies and organizations across Canada looking to “put
their logo on it”. Proudly Canadian, Entripy’s use of proprietary technology
allows the company to offer one of the fastest turnaround times, on demand
production and an effortless fulfillment process unmatched within the industry.
Entripy is a certified member of the Canadian Aboriginal and Minority Supplier Council
(CAMSC).
We are headquartered in a
vertically integrated 40,000 plus square foot state-of-the-art facility in
Oakville, Ontario.Our technology-focused and vertically-integrated
operations allow us to provide clients with superior speed, quality,
convenience and pricing. We are Canada’s leader in custom branded apparel, but
we are just scratching the surface of our potential.
Job Summary:
We are seeking
an experienced and innovative Digital Marketing Manager to lead our
digital marketing efforts. The ideal candidate will have a passion for
ecommerce and is a strategic thinker who can drive traffic, engagement, and
conversion across various digital platforms to grow our online presence and
sales.
Responsibilities:
- Develop and implement comprehensive digital
marketing strategies to enhance brand awareness, drive website traffic, and
increase conversions.
- Analyze market trends and competitor strategies to
identify new opportunities.
- Plan and execute all digital marketing campaigns,
including SEO/SEM, email marketing, display advertising.
- Lead email strategy including segmentation to
nurture leads and engage customers.
- Measure and report on the performance of all
digital marketing campaigns and assess against goals (ROI and KPIs), providing
recommendations to improve.
- Oversee the management and maintenance of the
company’s ecommerce websites across multiple ecommerce platforms
- Ensure the website is optimized for SEO and user
experience (UX).
- Work with the web development team to implement
necessary updates and improvements.
- Monitor website performance and traffic using tools
like GA4 and make data-driven decisions to enhance user experience and
conversion rates.
- Manage a shared services team composed of both full-time
members and freelancers/contractors.
- Utilize strong analytical ability to evaluate
end-to-end customer experience across multiple channels and customer
touchpoints.
Skills and
Qualifications:
- Bachelor’s degree in marketing, Business, or a
related field.
- Proven working experience in digital marketing,
preferably within an ecommerce setting.
- Demonstrable experience leading and managing
SEO/SEM, marketing database, email, display advertising campaigns
- Highly creative with experience in identifying
target audiences and devising digital campaigns that engage, inform, and
motivate.
- Solid knowledge of website analytics tools (e.g.,
Google Analytics).
- Working knowledge of HTML and CSS required.
- Working knowledge of Adobe Commerce / Magento is an
asset.
- Experience sourcing and managing a gig economy team.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best
practices in online marketing and measurement.
Benefits:
This position will be a hybrid position with the requirement to come in to the office (Oakville, ON - Winston Churchill/Dundas) 3 times/week.
Entripy Custom Clothing is proud to be an equal
opportunity workplace and in accordance with the Accessibility for Ontarians
with Disabilities Act 2005, will provide accommodation throughout the
recruitment, selection and assessment process.