Job Description
Digital Marketing & Content Specialist
Full-time Permanent Position
Who We Are
Located on 10 beautiful acres in the heart of Olde Oakville, St. Mildred’s-Lightbourn School (SMLS) is a premier independent school for girls from JK through to Grade 12. Our mission is to engage each girl in a personalized, real-world learning experience where she explores her unique pathways within a nurturing community.
An Opportunity to Join SMLSRole Overview
To support our vision of empowered young women challenging and transforming the world, we are currently seeking a Digital Marketing & Content Specialist. Reporting to the Head of Marketing & Communications, the Digital Marketing & Content Specialist is a compelling storyteller - someone who can easily identify communications opportunities and find dynamic ways to share good news stories. In this position, you will positively position SMLS across its social media platforms and assist with key communications activities. The Digital Marketing & Content Specialist is responsible for making recommendations and implementing effective communications strategies and best practices to support and advance the school’s marketing and communications efforts and to engage all members of the SMLS community.
Position DetailsDepartment: Marketing & CommunicationsReports to: Head of Marketing & CommunicationsLiaises with: Senior Leadership Team Members, Staff, Faculty, Students, Volunteers, Parents, Third Party Providers/Partners, Prospective Families, Community-at-largeEducation: Post-secondary degree or diploma in Communications, Journalism, Public Relations, Media, Digital Media, or equivalent preferred. Membership with the IABC, CPRS, or other relevant professional association will be considered an asset.Experience: 3-5 years of experience in digital media and content development and strategy, preferably in a not-for-profit or school environment; experience with web standardsComputer Skills: Mac, Google, Microsoft Office, Adobe Suite, Social Media Platforms. Familiarity with Blackbaud is a considerable plus.Working Conditions: This position is in-person with a shared office at our school, supporting ongoing communications projects and keeping members of the SMLS community engaged and informed. Evening and weekend work may be necessary on occasion.
Key Responsibilities
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Work with the Head of Marketing & Communications to ensure that SMLS’ marketing communications initiatives are:a) Integrated in all of the school’s outward-facing communications,b) Consistent with the school’s vision, mission and values, and c) Effectively championed and represent the school’s brand.
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Plan and execute social media opportunities to promote the school. This includes preparing content calendars for various social media channels, writing social media copy, seeking approvals, editing photography and videos when needed, sourcing photography and video of key events and activities, and attending events and activities to capture photos or video clips for social media use.
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Collaborate across the school community in support of school-wide activities, providing creative support, content curation, editing, production, and delivery of school news.
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Serve as a “roving reporter” around the school, identifying opportunities to highlight our school, student and community successes and sharing them in ways that help deliver on strategic priorities
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Develop, storyboard, conceive creative concepts, edit, and produce content that engages key stakeholders within the school community (including but not limited to students, parents, employees, alumnae) and communicates the school’s strategies and unique value proposition in creative, compelling ways.
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Actively participate in the design and development of SMLS’ social media marketing strategy paying particular attention to the emergence of new platforms and technologies.
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Monitor the school’s social media channels, tracking engagement, managing inboxes and direct messages, directing or responding to queries appropriately, and flagging any issues.
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Ensure the school’s external website and internal website (MySMLS) are up-to-date, reflect school branding, and provide a positive user experience.
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Organize and maintain a multi-media library of images and videos for use in the school’s promotional materials.
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Proofread school communications for errors of fact, style and grammar.
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Contribute to and assist with the development of other school communications and publications, as required.
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Event support, as required.
Who You AreYour StrengthsAbove all else, the successful candidate is a champion for girls’ education. You are also:
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An enthusiastic, articulate, and creative individual who communicates with ease and confidence.
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A critical thinker who demonstrates initiative and integrity.
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A proactive, motivated individual who can multitask, work in a team-based environment and build positive relationships across the school community.
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A creative thinker who is comfortable trying new approaches and readjusting as needed.
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Skilled at sussing out a good news story and leveraging it to achieve strategic priorities.
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An individual with a “can-do” attitude, is customer-service oriented and exercises good business acumen.
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Someone who maintains exceptional attention to detail and can consistently meet deadlines.
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Able to work independently as well as part of a creative and collaborative team.
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Interested in ongoing professional development and keeping yourself apprised of emerging trends in communications and technology.
Your Knowledge, Skills & Experience
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Experience with a range of digital media tools.
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Familiarity with Google Analytics and digital campaign management.
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Demonstrated ability to stay on top of current trends in digital media.
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Excellent writing, editing, proofreading and communications skills.
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Experience with photography, videography, video editing and production skills.
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Exemplary communication and collaboration skills with the proven ability to develop relationships and a caring rapport with colleagues, students and their families.
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A self-starter who is eager to learn and can quickly master new and emerging technology.
Why Join SMLS?
Our work is meaningful and important. As a school, we support each student’s interests, talents, learning needs and strengths. Through our world-class facility, Signature Programs, expertise in girls’ education, and dedication to personalization, our students become lifelong learners equipped to achieve excellence in whatever path they choose.
When you join SMLS, you join a fun and supportive community!
Our employees enjoy competitive compensation packages and may be eligible for some of the following benefits:
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Health, vision, and dental care
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Life insurance, AD&D insurance, and Long Term Disability insurance
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Employee & Family Assistance Program (EFAP)
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Mental health & wellbeing resources
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Ontario Teachers’ Pension Plan / RRSP program with up to 5% employer match
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A healthy lunch program during the school year
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On-site fitness facilities
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On-site parking
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Time off during Winter Break and March Break
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Summer hours and extra long weekends in line with the school calendar
The Essence of SMLS
Each Girl at the Centre
We believe that each girl is creating her own distinct educational pathway, as her interests, strengths and passions emerge. We are committed to co-creating that pathway with her in a personalized learning environment where each girl’s joy, laughter and love of learning belong.
Academic Excellence and Innovation
SMLS is grounded in best practices and focused on innovation. We set the highest standards of excellence for our academic curriculum and signature programs as we develop ethical, culturally competent leaders who are catalysts for positive change.
Wellbeing and Belonging
We understand that connectedness to oneself, others and the world around us is fundamental to our students’ learning and wellbeing. As a school community, we are united by our values and our commitment to building a just and inclusive environment with empathy, integrity and respect. We honour our Anglican heritage and welcome all faiths and cultures, celebrating the diversity reflected by each member of our school community.
Strength of Spirit
We live in a complex world with uncertainty and change. We believe that resilience, courage and commitment are essential for our students and our community to embrace life fully, open ourselves to limitless possibilities, and boldly meet the unknown challenges ahead.
If you are interested in an opportunity to join our school, please apply online at smls.simplication.com
We appreciate and thank all applicants for your interest in SMLS, however, only those candidates invited for an interview will be contacted. SMLS is an equal opportunity employer and we accommodate any needs under the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. We value diversity and are committed to creating an inclusive environment within our community. Please contact Human Resources with any requirements or questions.