Job Description
As a member of our Marketing Team, you will be responsible for driving lead generation and nurturing through the development, execution, and measurement of multi-platform, omni-channel marketing initiatives. You will also collaborate closely with subject matter experts to develop, execute, monitor, and optimize demand generation campaigns that drive awareness, engagement, and demand.Responsibilities Include:Content CreationCollaborate with industry thought leaders, global and regional marketing colleagues, and agency partners to produce compelling written and visual content including, but not limited to, blog articles, social and web content, case studies, and white paperDemand GenerationExecute a successful content marketing strategy that is integrated with the organization’s value proposition messaging, business objectives, and brand development goalsOwn digital campaign strategies to increase touchpoints within a prospect’s journey to optimize conversion rates; reporting on Key Performance Indicators and expected returnCreate, manage, and report on lead generation and nurture campaigns in the Microsoft Dynamics 365, consisting of the optimization and implementation of buyer personas and journeys, A/B testing, and dissemination of marketing contentMaintenanceActively engage with external audiences to build online communities and driving conversation on applicable social media platformsMonitor social media channels to recognize competitive and market behaviours and execute follow up actionsEnsure the organization’s web portfolio is consistently updated and accurateSuccess Measurement and ReportingEnsure all content and digital initiatives meet or exceed business objectives by establishing actionable insight reports with clear metrics for all content and digital campaignsEvaluate and refine overall work systems and processes and implement best practices for lead generation to remain at the forefront of content marketing and digital communications trendsContribute to continuous improvements by presenting new approaches and solutions to problems through monitoring the marketplaces to stay up to date on new and upcoming trends, campaigns, technologies, and best practicesSupport other marketing communications-related initiatives as necessaryHealth and SafetyEnsure compliance with relevant health and safety legislation, including the Workplace Safety and Insurance Act, the Occupational Health and Safety Act, etc.QUALIFICATIONSDegree in business, marketing, or a related field of study5 years of digital marketing, digital communications, or demand generationExceptional writing and storytelling skills (comfortable posting on social and web platforms, blogging, etc.) is requiredExpertise with CRM and Inbound Marketing tools—Microsoft Dynamics 365 ecosystem preferredProficiency working with business functions of social media platforms including LinkedIn, Facebook, Instagram, Vimeo, YouTube, and TwitterExpertise in Social Media Advertising, Search Engine Marketing, and Search Engine OptimizationAdvanced knowledge of Google AnalyticsKnowledge of user experience (UX) design and usability principlesExperience with web CMS systems (Drupal, WordPress, etc.Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook); Adobe Creative Suite is preferredA growth-focused mentality; always looking to improve results and know how to move quicklyAt an applicant’s request, TMI will make accommodation to its recruitment process to meet the needs of applicants with disabilities.