Job Description
DUTIESAs part of TRU’s Marketing and Communications team, the Content Specialist is responsible for creating engaging content that strengthens the university’s public image, grows TRU’s digital media presence, increases brand awareness and builds community with internal communications. The Content Specialist provides writing skills that are accurate, creative and versatile to adapt to a wide range of needs. This position fulfills an integral part of the department’s work, addressing internal and external audiences, ensuring key strategic messages are consistent and communicated effectively to target audiences.MAJOR DUTIES & RESPONSIBILITIESCreate, assemble, support, organize and distribute communications tactics which may include media releases, video, audio, publications, social and digital media, web content, marketing or advertising copy/collateral, as well as materials for events and supporting coordination of events and announcements.Support social media, media relations and other channels with monitoring comments and user generated content, reporting, posting and coordinating responses.Participate in the development, strategy and content creation for communication plans, advertising campaigns and marketing briefs.Manage TRU’s social media channels, including the creation of an annual content calendar and development of engaging social content. Devise creative ways to tell stories, exploring different formats and nontraditional structures (i.e.: photography, Q and As, lists, FAQs, emails, social media posts, news stories, etc.) plus video and multimedia.Create and edit website content, utilizing best practices in user experience and web writing.Write, edit and participate in the development of printed publications such as viewbooks, academic calendars and reports. Plan and develop content for email marketing campaigns, newsletters, events and other lead nurturing and lead conversion tactics using a CRM tool.Develop strategy, write scripts, plan interview questions, and assist with talent selection for video projects.Manage internal communications content, including writing, editing and scheduling posts and events for internal channels, as well as collaborating with other departments to share their messaging.Manage the digital screen network and content management system, including content scheduling and creation, user training, campus promotion of the digital screen channels, troubleshooting issues and planning of new screens.Shoot photos, film videos and edit media for the web, social media and other external and internal channels.Provide public relations support by planning, writing and distributing news releases and advisories, handling new media inquiries, promoting and engaging with TRU experts, and creating and sharing stories for the TRU newsroom.Follow and be closely familiar with TRU’s style guide, brand standards, and communications best practices and provide training to other staff and departments in these practices to ensure consistent messaging across all communication channels.Assemble and edit guides, processes and policies.REPORTS TOAssociate Director, Strategic Web and Content, ORManager, Communications ContentQUALIFICATIONSEDUCATION:Bachelor’s degree in English, journalism, communications, public relations, advertising, marketing or a related disciplineEXPERIENCE:Four years related experience in a post-secondary marketing communications department, public sector, non-government organization, agency or business, including: Creative writingPublic relationsEditingSocial media management, high traffic websites, blogs or intranets and other online communitiesExperience working with and protecting confidential and/or sensitive informationSKILLS, KNOWLEDGE OR ABILITIES RELATED TO THE JOBDemonstrated creativity within a digital environmentExcellent communications and English-language skills both verbal and written, and high level of attention to detailAbility to work independently and in a team, dealing courteously and tactfully with othersAbility to collaborate and learn from fellow MarCom practitioners, and collaborate and maintain relationships with colleagues across campusProven ability to write, edit and present original content in a variety of styles for print, web, social media, news, market publications, internal, speeches/presentations and translating complex information into plain language for a variety of audiences for earned, owned and paid mediaAbility to efficiently generate content with measurable ROI and value to community audiences (increased web or intranet traffic, media queries)Ability to balance creative needs with metric driven actionsAbility to work in a Windows environment; proficient with Microsoft Office products; familiarity with HTML, WordPress, Adobe Creative Suite and photography equipment an assetDemonstrated ability to plan, coordinate, manage priorities, organize multiple projects and meet deadlinesWORKING CONDITIONSRequires sitting in front of computers for long periods of timeAbility to lift weights up to 15 kgSome off campus travel requiredSome after hours and weekend work may be requiredSCHEDULEThe hours of work will be Monday to Friday, 7 hours a day, 8:30 am to 4:30 pmSCHEDULE DESCRIPTIONThe Hours of work are subject to change depending upon departmental requirements