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Job Description
Content Manager
The Influence Agency is a growing marketing agency that specializes in Influencer Marketing, Community Management, Content Strategy & Development, SEO, Paid Media, Web Design & Development, and much more!We are looking for a Content Manager who possesses the ability to think both creatively and analytically. Content manager duties include formulating content strategies and managing a content team, implementing best on-page SEO practices, and writing, editing and proofreading content, among other tasks.
This is an exciting position at a fast-moving agency aimed at always delivering best in class marketing services, on the cutting edge.
We’re working in a hybrid model with 2+ days a week in the office (including free lunches!) and we’re looking for someone who is located in or around the GTA with the ability to travel to our West End location.
About The Influence Agency
The Influence Agency is a team of digital marketing professionals that specialize in custom Digital Marketing Campaigns. Our team is comprised of passionate, talented, creative and hard-working people that put our clients first. We know our work matters and go to work every day with a sense of purpose.Team Member Traits
Personal Characteristics- Cares greatly about their clients, coworkers, and self
- Highly empathetic, positive, respectful and competitive
- Open-minded, inclusive and trustworthy
- Hard-working, prompt, organized, effective, detailed, and has meticulous follow-up
- A passion for learning and improving
- A natural problem solver that identifies solutions
- Sense of humour
- Ability to think quickly and learn fast
- Is a team player but also knows how to work independently
Abilities & Skills
- Exceptional written and verbal communication skills and a demonstrated ability to develop creative and targeted communications materials for a variety of audiences
- Ability to assist in the written development of new content, including blogs and on page copy
- Confidently meets deadlines and communicates effectively with management
- An understanding of relevant content to engage, educate, and drive action
- User first thinking—you understand good content is about meeting intent
- Strong attention to detail, along with the ability to identify potential issues and recommend and implement solutions
- Can act as an innovator storyteller who embraces an environment where you can experiment, learn, and amplify our client’s visibility in the SERP
- In depth experience with Google Analytics, Google Search Console, Wordpress, SEO tools, and / or Content Management Systems
- Knowledge of industry software and platforms (GSC, GA4, Ahrefs, Surfer SEO, Serpstat, Wordpress, Canva) or willingness to learn
- Experienced with keyword research, keyword optimization, linking, and other on-page SEO best practices
Experience
- At least 2-3 years of hands-on content management experience in a high-production environment
- Agency experience is strongly preferred
Key Responsibilities
The ebbs and flows of work at an agency may require you to pitch in on a variety of projects in different ways. The right candidate will embrace the diversity of this environment, and view it as an opportunity to learn and try new things.Content Planning & Ideation
- Execute full-cycle SEO content production including research, planning, writing, and editing
- Conduct deep market research, including keyword and competitor analysis
- Work alongside SEO / Content Team to develop content strategies that will help our clients rank in search results
- Develop content calendars, blog topics, content briefs, and wireframes for a variety of audiences in different industries
- Schedule and optimize blog posts for deployment
- Lead and participate in internal brainstorming sessions to come up with fresh, creative content ideas for our clients
Content Production and Quality Assurance
- Proofreading content for grammar, spelling, formatting, UX, on-page SEO, and client brand tone/key messaging
- Ensure that content meets the company or client’s needs and follows our in-house style guides
- Verify content and information by fact-checking and confirming sources
- Provide editorial, creative, and technical support to writers as well as constructive feedback and revision recommendations
- Ensure that all deadlines and deliverables are met by the content team, adjusting schedules based on ad hoc request when necessary
- Track web analytics to ascertain content engagement levels and build reports to be presented in client meetings
- Manage the uploading of content to client sites and ensure formatting is correct in the live environment
- Conduct internal training sessions with our writers
New Client Setups
- Coordinate and manage the onboarding of new client accounts within our internal software
- Work alongside Account Managers and SEO Director to roll out Inbound Marketing strategies
- Create and update internal client briefs and brand bibles
- Liaise with Account Managers to maintain regular communication on all accounts
Qualifications
- Graduate of College or University
Excellent to Have
- Basic design skills (Canva, Figma, or Adobe)
- Project management experience.
- Basic HTML experience and design are a plus.
Culture
Our office culture is one of challenging work and fun. The office features an arcade machine with over 30,000 games, a beer tap, and a vibrant staff that enjoys positive energy and laughter. Everyone is encouraged, enabled and recognized for implementing their own innovative ideas.We hold office events, quarterly socials and go to different industry-related events. We are looking for new teammates that add to our existing culture and can maintain a positive attitude and sense of humour while managing the pressures of client work.
We continue to strive to have a workforce that is representative of the diverse population in the GTA. Respecting all cultures and backgrounds is at our core and we encourage people from all walks of life to apply.
If you enjoy a corporate environment with tight oversight and hovering management, this is not the right role for you. We are looking for individuals that appreciate mentorship and support, but also have the attitude of a self-starter.
Progressive Compensation
- Competitive base salary + commission opportunities
- A thriving team member has the opportunity to see growth in their personal development and career
- We would like our team members to have a defined career path to grow internally with incentives for professional growth
- An additional $1000 / year can be put towards industry/work-related education.
- Free parking at the office
- We offer full Canada Life benefits
- 4 weeks vacation + extended break over Holiday Season + extended long weekends
- All the equipment you need to be able to work at home comfortably
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