Job Description
Content Creator and Social Media Manager Think Research is an industry leader in delivering knowledge-based digital health software solutions. Our mission is to organize the world’s health knowledge so everyone gets the best care. We create cutting-edge, evidence-based healthcare technology solutions that support the clinical decision-making process, standardize care, and improve patient outcomes. For over a decade, our cloud-based, EMR-agnostic digital tools have empowered clinicians around the world and positively impacted millions of patients across the continuum of care – including primary physician care, acute care hospitals and surgical suites as well as community and seniors care. We are proud to serve as a trusted health system partner to a rapidly growing, global client base that spans five continents across more than 13,000 healthcare facilities, with a clinical audience of over 300,000 doctors, nurses and pharmacists. If you are looking to improve patient care and are passionate about technology — look no further.Why UsFully remote work environment, work from anywhere work policy4 weeks paid vacation for everyoneIts not every day that you have the chance to change the way your friends and family are cared for - Make an impact!Be a part of the digital disruption happening in healthcare and do challenging, meaningful workWe’re growing, and so will you with leaders who will support your development through mentorship and other opportunitiesCollaborative, creative, dynamic and flexible work environment, with a start-up spiritThe PositionAs a Content Creator and Social Media Manager at Think Research, youll play a pivotal role in developing and implementing social media and content strategies to enhance brand presence, engage our audience, and drive business growth for MDBriefCase. Your focus will be developing high-quality copy for blogs, social media, emails, marketing materials, and other platforms, in addition to managing social media platforms and analyzing performance metrics to continuously improve our online presence.Key ResponsibilitiesSocial Media Strategy: Develop and execute a comprehensive B2B social media strategy (paid and organic) that aligns with the companys marketing and business objectives. Identify target audiences and post regularly on relevant social media platforms.Content Creation: Leverage marketing best practices to create engaging and high-quality content for social media posts and emails, including images, videos, and written content. Assist with blogs and other content assets as needed. Maintain a consistent brand voice and style across all platforms.Content Calendar: Develop and manage a content calendar to ensure consistent and timely posts. Monitor social media trends and adjust the content strategy accordingly.Campaign Management: Plan and execute campaigns to increase brand visibility and reach specific target audiences.Analytics and Reporting: Use analytics tools to track social media performance, measure KPIs, and generate actionable insights. Provide regular reports on campaign results and recommend improvements.Social Listening: Stay attuned to online conversations about the brand and industry. Address customer feedback, identify opportunities, and manage potential crises effectively.Competitor Analysis: Monitor competitor activities on social media and identify trends, opportunities, and areas for differentiation.Paid Advertising: Plan and manage digital advertising campaigns, including pay-per-click (PPC), display ads, and social media advertising. Monitor budgets, bid strategies, and ad performance.Budget Management: Manage and allocate the digital marketing budget effectively to maximize ROI.What you will bringStrong attention to detail and accuracy.Ability to craft succinct marketing copy about complex medical topics.Experience managing social media, including paid ad campaigns on Meta (Facebook & Instagram) and X (Twitter)Nice to HaveA solid understanding and familiarity with AI tool best practices.Familiarity with Adobe Design SuiteQualificationsJournalism, English or Marketing degree3-5 years related experienceThink Research and all subsidiaries are proud to be an equal opportunity employer and is committed to creating a diverse and inclusive workplace, free of discrimination and harassment.We provide equal employment opportunities (EEO) to all employees and applicants regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.We are committed to providing accommodations for people with disabilities. Should you require an accommodation, we would like to work with you to meet your needs.