Content And Influence Strategist Job In Montreal

Job Description

Content and Influence Strategist

jobs Montreal We are looking for a Content and Influence Strategist to join our talented and passionate team.The role of the Strategist is to analyze, define and present content and influence strategies (social networks, newsletters, affiliation, SEO) as well as oversee the production of content to achieve the marketing objectives (awareness, consideration, conversion) of our clients.Analytical, creative, able to understand the personality of a brand, and the interests and consumption habits of its target audiences, the strategist is driven by the ambitious challenges of content marketing.The successful candidate will work on the growth of lifestyle brands for the Quebec and Canadian markets, following best practices in content marketing and social media.

Reporting to the Director of Digital Content, you will be responsible for:

• Advise clients;
• Establish creative and effective strategic recommendations;
• Oversee the deployment and production of content;

In concrete terms, you will take on stimulating challenges. More specifically:

1- Analyze and advise

• Inventory and analyze client content and platforms;
• Study search and content consumption trends;
• Develop target personas and user scenarios;
• Design content and influence strategies to meet business objectives;
• Define content levers and themes by platform;
• Establish content objectives and key performance indicators;
• Research and develop influencer recommendations and original and creative content creators;
• Define and plan the editorial strategy (calendar, budget, timeline, tools, workflow, etc.);
• Develop proposals and present recommendations to client teams and internal collaborators;
• Develop strategic briefs;
• Develop editorial calendars that respect the content strategy and brand pillars;
• Analyze data rigorously and develop in-depth performance reports;
• Establish strategic recommendations and optimize content creation on an ongoing basis;
• Develop presentations on social media trends;
• Write SEO optimized articles;
• Keep abreast of the evolution of platforms and trends in content and influencer marketing;
• Participate in internal content mandates

2 – Supervise content production

• Guide, review and approve content production (text, photo, video) with internal or freelance teams: content creation, publications, in French and English.
• Ensure that community management meets standards;
• Guide and oversee data collection and social media reporting

To succeed in these upcoming challenges, you have:

• Master’s degree in business administration, marketing communications (or similar);
• Minimum 4 years of experience in content marketing and social media (IG, TikTok, FB, Pinterest), agency experience an asset;
• Experience in strategic planning, digital content creation, SEO;
• Concrete experience in team supervision;
• Good knowledge of Google (Analytics, Trends, Keyword Tool), Mailchimp, Klavio, Canva;
• Excellent analytical and writing skills;
• Complete mastery of French and English;
• Demonstrated ability to understand marketing objectives and be results oriented;
• Knowledge of Canadian influencers and celebrities;
• Excellent organizational, time management and priority setting skills;
• Ability to work under tight deadlines and adapt to last minute requests;
• Sense of initiative, autonomous and good problem solving skills;
• Good customer relations, pedagogical, collaborative, and positive approach;
• Ability to work with teams of related expertise;
• Strong interest in web culture and social media;
• Desire to acquire new knowledge in the field

To grow in the position and at Maison Made in you :

• Are curious: you like to be challenged and are on the lookout for trends in digital content;
• Are ambitious: you seek to surpass yourself to bring value to your clients and your team;
• Are a team player: you value the synergy of ideas and solutions to go further;
• Are persistent: you have the ability to find solutions by yourself to reach your goal;
• Are creative: you seek to get out of your comfort zone and you ask yourself questions to create something different with each mandate;
• Love to share your gourmet recipes, your latest natural wines, your good outdoor plans

Joining Made in is :

• Be part of a motivated, ambitious, creative and international team;
• Participate in the growth of an independent company led by leaders with integrity and vision;
• Work on various issues with passionate experts and specialists;
• The assurance of continuous learning and evolution according to your strengths;
• Have the opportunity to combine telecommuting and face-to-face work in an exceptional environment located in the heart of Mile End;
• Attend conferences and training workshops that are timely, varied and inspiring.
• Benefit from various advantages: summer fridays, flexibility, working in the Paris office, coffee, snacks, lunches, cell phone allowance, etc.

If this position meets your career goals, we look forward to hearing from you! Send us your resume and cover letter to :

carriere@madein.co

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