Job Description
The salary range for this position is CAD $38.12 - $54.80 / hour
Come work with us!
Are you a versatile marketing professional skilled in campaign management, visual design, and digital marketing? Do you have expertise in social media and website CMS platforms? If you thrive in collaborating and building client relationships, developing and implementing impactful marketing plans, and analyzing data to create insightful reports, we’d love to hear from you!
Reporting to the Marketing Lead, Talent Acquisition you’ll join our dynamic team and play a vital role in shaping the future of health care. Your focus in this role will be on implementing innovative strategies that drive recruitment efforts for medical staff and physicians to help support the opening of the redevelopment site at Royal Columbian Hospital in New Westminster, as well as other sites within the Fraser Health region.
This 2-year temporary full-time role is a flexible hybrid/work-from-home position, with occasional office days based at the Central City office tower in Surrey, BC, Royal Columbian Hospital or other sites within the Fraser Health region.
What you’ll be involved in:
- Developing and leading full-cycle recruitment marketing initiatives aligned with the Fraser Health employer brand, including reporting and analysis
- Supporting the marketing and involvement of recruitment events and virtual career fairs specifically tailored for the recruitment of medical staff and physicians to Royal Columbian Hospital
- Providing day-to-day support on recruitment marketing activities which may include graphic design and website updates
- Collaborating closely with the Executive and Senior Leadership, and Physician recruitment teams in partnership with the Talent Acquisition Marketing team to ensure cohesive and effective marketing initiatives
Qualifications you’ll have:
- Proven experience in campaign management tailored to different stages of the marketing funnel, from planning to execution and analysis, with an understanding of relevant KPIs and metrics
- Understanding and working knowledge of various digital marketing channels, including social media, email marketing, and content management systems
- Strong visual design skills – bonus if you’re knowledgeable in Adobe Creative Suite and/or other visual design software
- Strong communication and collaboration skills, with demonstrated ability to build relationships with diverse teams
- A proactive, results-driven mindset with a passion for continuous learning and improvement
Preferred skills/experience:
- Previous experience in health care or a large complex, multi-level organization
- Previous experience in recruitment / talent acquisition marketing
- Experienced in event management and promotions
Why join us
Fraser Health is the second largest health system in Canada with over 48,000 staff, medical staff and volunteers, and is the largest of five regional health authorities in British Columbia, providing hospital and community-based health services to over two million people in Metro Vancouver and the Fraser Valley.
As a Fraser Health employee, you have answered a unique calling – a calling to help care for those in need. To make sure you are able to play this critical role, we are committed to providing good experiences at work because cared for people, care for people.
When you join our team, you’ll:
- Earn four (4) weeks of vacation in your first year
- Receive health benefits for you and your family
- Contribute to a defined pension plan after your first year
- Have access to ample career development and education opportunities
We are committed to planetary health, value diversity in the workplace, and seek to maintain an environment of respect, caring and trust. Come work with us!
Detailed Overview
Supporting the Vision, Values, Purpose and Commitments of Fraser Health including service delivery that is centered around patients/clients/residents and families:
The Talent Acquisition Marketing Client Partner recommends, develops, implements and evaluates marketing research plans in consultation with the Director, Client Partners and client groups to assist Fraser Health in meeting strategic recruitment goals; identifies target candidate populations; researches new technologies and marketing strategies; develops measurement tools; coordinates production and scheduling with external vendors; modifies and creates additional search engine optimization techniques; sources and makes recommendations; develops systems for workforce planning and data collection.Responsibilities
- Recommends, develops, implements and evaluates recruitment market strategies for Talent Acquisition Client Partners and Fraser Health client groups that enables Fraser Health to meet its strategic recruitment goals in the market place; develops programs to promote Fraser Health as a career and an employer of choice.
- Consults with others in Fraser Health, external professional organizations and industry to provide specialized marketing knowledge, specifically in the area of healthcare recruitment; ensures service delivery is aligned with FHA business needs and strategic directions.
- Identifies target candidate populations and utilizes computer search, cold calling, and networking techniques to identify candidates meeting desired criteria; utilizes online and telephone screening tools to further qualify potential candidates.
- Researches new technologies and marketing strategies and methods to maximize the Fraser Health brand; conducts data base searches for difficult to fill positions; collects and analyzes data on candidates demographics, preferences and needs.
- Develops tools to measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Participates in Advertising Planning Committee; provides consultation to theClient Partnersregarding their advertising needs andassisting theClient Partnerswith the development of templates for website.
- Coordinates production and scheduling with external vendors for the placement of recruitment advertising and attendance at career fairs and conferences where FH will be attending for recruitment purposes.
- Develops and maintains effective working relationships with the community, schools, colleges, universities, and professional associations and represents Fraser Health at a variety of meetings/conferences and recruitment and career fairs.
- Develops systems for workforce planning and data collection; maintains a database to track and report on statistics and demographics, such as number of applicants, specialties, turnover, number of interviews, new hires and vacancies; analyzes trends such as turnover and reasons for resignations; creates reports and makes recommendations.
- Modifies and creates additional search engine optimization techniques utilizing software applications such as html editor.
Qualifications
Education and Experience
Bachelor's degree in Communications, Public Affairs, Marketing or a related discipline plus five (5) years' recent related experience with web-based marketing and communications and content management systems or an equivalent combination of education and experience.
Competencies
Demonstrates the leadership practices of the Fraser Health Leadership Framework of Clear, Caring and Courageous and creates the conditions for people to succeed.
Professional/Technical Capabilities:
- Ability to operate a personal computer, Microsoft Office and applicable recruitment software.
- Competency in a variety of software such as JavaScript, HTML, CSS, Freehand, Fireworks, Illustrator and Microsoft Project.
- Proficiency in social media including Twitter, 810gs, Flickr, Digg, YouTube, Hootsuite and other community sites.
- Ability to establish and monitor benchmarks that measure the impact of social media campaigns.
- Physical ability to perform the duties of the position.