Job Description
Do you have the right personality for College?Business Development Manager/ International Student Advisor – West Africa AnglophoneA new college inEdmonton, Canada is looking to build its business engagement regionally,nationally and internationally through workforce development and skillstraining, knowledge exchange and transfer, research, innovation anddevelopment. The Business Development Manager will work across all areas withinthe College and lead our developments in third stream income generation throughacademic enterprise, research and knowledge exchange with Canada andparticularly in Anglophone-West AfricaMarkets comprising of (Ghana, Nigeria, Liberia, Gambia & Sierra Leone).Working withacademic and technical staff, in collaboration with College business partnersand other professional service staff, the College Business Development Managerwill be critical to the achievement of the College’s business plan.The College BusinessDevelopment Manager will be responsible for identifying, developing andimplementing new business opportunities across the College. Such opportunitiesmay include, but not limited to, educational programmes for workforcedevelopment in sectors relevant to the College; tendering for commissionedresearch, interventions and/or evaluations; knowledge transfer and exchangepartnerships; commissioned research projects; commercialisation of resources,equipment and/or knowledge capital. This is the time for the College todiversify its activity and capitalise on its expertise and innovation.The BusinessDevelopment Manager will be joining a new organization with highly motivated,focused and passionate team and will be central to the College achieving itskey objectives.JOB LOCATION: OVERALL PURPOSE OF THE ROLE:Working inpartnership with the Deputy Registrar & Vice President, BusinessDevelopment and with the relevant Faculties and Support Department(s) toidentify training and development opportunities, build markets in Canada and Anglophone-WestAfrica (particularly Nigeria, Ghana) drive new income generation through directclient liaison activities, market intelligence, product and/or service designand development, creation and submission of tenders and bids for work.Manage the completeclient sales cycle, able to lead when necessary in terms of presentations toclients and internal groups, pulling together bid teams, developing a deepunderstanding of client needs through a consultative approach and designingcredible solutions which meet clients’ needs, working with academic colleaguesand external partners.KEY RESPONSIBILITIES:Counsel students regarding educational, career or vocational issues.Refer students to other specialized services when required.Participate in staff meetings, educational conferences and workshops.Visit colleges and secondary schools to provide academic information to prospective students, their parents and educational institutions.Prepare and deliver presentations at conferences, workshops and symposia.Assist in product development and direct and evaluate the marketing strategies of establishments.Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations.Initiate market research studies and analyze their findings.Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations.Manage contracts, Direct and evaluate establishments and departments that develop and implement communication strategies and information programs.Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization’s Internet presence.Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.Identify and establish potential partnerships in Anglophone-West Africa (Ghana, Nigeria, Liberia, Gambia & Sierra Leone) markets.Identify opportunities to exploit the College’s academic endeavours to create new income streams.Actively engage with academics and technicians from across the College to fully understand the capabilities and knowledge capital.Engage externally with relevant sectors, industries and businesses in West Africa and Canada with a view to exploit the capabilities of the College.Generate new income streams through commercialisation of knowledge capital, facilities and/or research and development projects.Influence others and secure buy-in and commitment from staff across the College to deliver on projects and opportunities with external businesses and companies.Support academic staff to build their confidence and skills in business engagement as well as their awareness and understanding of key industrial strategies that affect the City, County and region.Brief the College management team on key priorities in international, national and regional strategies and advise on how the College should position itself for the future.Write business plans including financial budget delivery plans allied to third stream income generation.Update the College Leadership Team regularly on secured business and achievements of milestones and deliverables, developments in progress and opportunities being scoped through the College’s internal quarterly business reviews as well as periodically through College Management Board with members of the University’s Executive, College Business Partners and the Vice Chancellors office.Engage with business development managers, or equivalents, in other Colleges and work collegiately to assure the college achieves its targets and realises identified opportunities.Engage with the College’s Industrial Gateway Team to assure the College is informed of developments centrally.Represent the College externally at key events within the region, nationally and international.Undertake relevant CPD to assure continual effectiveness and currency in business development within the Higher Education sector in a way that directly benefits the College.Undertake research and market analysis, including client profiling, sourcing trend setters and high growth potential business opportunities and contacts.Prepare and present fully costed commercial proposals to clients, negotiating contracts to ensure each one generates the required financial return.Monitor and record activity on accounts to help close negotiations and meet targets.PERSON SPECIFICATION, ESSENTIAL CRITERIA & QUALIFICATIONSA Bachelor’sdegree or higher in a field relevant to the College Experience. Experiencein developing and delivering business plans including financial planning andreporting.Experiencein identifying market opportunities and undertaking market insight evaluationsto assure the feasibility and viability of identified opportunities.Experienceof developing “new” business opportunities through enterprise, commercialand/or knowledge exchanges. Experiencein building sustainable relationships with external groups, clients andcompanies and the ability to up-sell opportunities.Experienceof start-up companies, spin outs and/or joint ventures.In-depthunderstanding of the West African (EspeciallyGhanaian and Nigerian) higher education sector and the need for Universities/Collegesto diversify their activity and income streams.Writingcontracts, heads of terms and/or memorandum of understanding.SKILLS, KNOWLEDGE AND ABILITIESVerygood understanding of international student admission processGoodunderstanding of Canadian Admission and Immigration system and processIn-depthknowledge and familiarity of the West African Schooling Systems, laws andGoverning policies.Strongcommunication skills in all formats.Theability to develop sustainable networks and productive relationships withexternal clients that result in new business for the College.Theability to influence and deliver through others.Knowledgeof business development, tendering and identification of funding opportunitiesthat aligns to the activity of the College.Abilityto be self-motivated as well as work as part of a team.Ableto work to deadlines.Abilityto identify opportunities for the College through understanding externalbusiness needs and the requirements of sectors relevant to the College.BUSINESS REQUIREMENTSExperience in project management, financial planning and reporting, and evaluation of cost-benefits and returns on investment.Ability to travel frequently within Canada and particularly West Africa which may involve evening and/or weekends.