Job Description
Brand LeaderReporting to the Chief Operating Officer, the Brand Leader is responsible for championing the brand assigned, working to develop and drive preference with our customers. Embrace the role of customer advocate ensuring all brand/marketing activity will be customer driven. Lead strategic thinking, brand building and the translation of the brand strategy across packaging, marketing and merchandising tactics. Responsible for working with the cross-functional teams in directing the development of the long-term portfolio strategies of the brands. Demonstrate opportunity Corporate Brand Growth. Participate in brand innovation development, as part of as brand guardianship.What we offer3 weeks vacation and 5 mobile daysHybrid work with a minimum of 3 days at the office required.Employee Profit Sharing Plan with matching employer contributions.Company health and dental plans, additional 300$ health spending account/personal well-being account.Employee Assistance program with access to a wide range of services spanning across mental health to legal and financial coaching.Flexible schedule (subject to company’s internal & department’s policies)Financial reimbursement for professional order costs and continuing education requirements (up to 2000$).Monthly company wide recognition awards with quarterly and yearly winnersSocial corporate events including but not limited to webinars, quarterly town halls and fun activities for all.Casual business attire workplace.Free office parking.ResponsibilitiesA- LEADERSHIP AND MANAGEMENTDirect development of long-term vision, business planning and strategies and provides strategic decision support and business advices to the senior management team in order to improve and optimize the business unit performanceSupport the President and Chief Operating Officer with reports, analysis and proposed scenarios to enable informed and sound decision-makingLead brand-building processes, ensuring Corporate Brand Team’s efforts are aligned with brand strategyEnsure brand strategy is translated into packaging, marketing and purchasing and procurement tactics, working collaboratively with Sales as well as Purchasing and management team and outside agency partners as necessaryEducate and communicate to cross-functional teams within and outside of Corporate Brands the Corporate Brand vision, mission, strategies, align Corporate Brand VisionLead and manage the operations and marketing teams, ensuring high quality standards, performance and outputs and ensures appropriate training and development to raise their understanding of business unit managementCollaborate with cross-functional teams to develop innovative/new Corporate Brand products within assigned brands, based on customer insights, needs identification and brand architectureB- OPERATIONS AND ADMINISTRATIONLead the execution of marketing tactics, ensuring Corporate Brand team’s efforts are aligned with our goals and objectives for the given year by aligning brand strategy with marketing execution, partnering cross-functional team to ensure alignment as to execution strategyDrive Corporate Brand growth (sales, volume, profits) by applying knowledge of competitive set, consumer trends and business needs, both short and long termProactively engage with Franchisees by being an excellent resource and providing coaching and consultation on business needs in an effort to improve operations and drive salesDevelop and manage product forecasts including analyzing trends and making recommendations on forecast changesIdentify and implement in partnership with key cross functional groups cost savings and new product improvement opportunitiesFollow company protocol and routing for new products, packaging designs, forecasting, etc.Review all department budget and financials to ensure we are meeting company set objectivesProfileBachelor’s degree in administration, or a related fieldMore than 5 years of experience in managing franchisee/ franchisor relationship at a senior levelBrand building, marketing and brand management expertiseConsumer targeting and equity development exposureExperience in a multi-unit retail or restaurant environment preferredHas lead social media initiativesDemonstrated ability to manage projects independently, handle multiple tasks assignments in a fast paced environmentAbility to build productive cross-functional relationships to support the strategic goals of the organizationPuts the Customer First - Anticipates customer needs, champions for the customer, acts with customers in mind, exceeds customers’ expectations, gains customers’ trust and respectCommunicates effectively and candidly - Communicates clearly and directly, approachable, relates well to others, engages people and helps them understand change, provides and seeks feedback, articulates clearly, actively listens (in French and English)Achieves results through teamwork – Is open to diverse ideas, works inclusively and collaboratively, holds self and others accountable, involves others to accomplish individual and team goalsCoaches and develops others - Develops and cares about associates, builds effective teams, helps people be their best, values and manages diversity, provides candid and constructive feedbackLeads change and innovation - Challenges the status quo, embraces technology, puts forward creative ideas, champions and implements process improvements, gathers the ideas of others, demonstrates good judgment about which ideas will workProvides clear and strategic direction - Plans and organizes well, sets a clear and simple course of action, stays focused on the most important priorities, has the ability to visualize and plan for the future, understands the industry and marketplaceCollaboration - Working effectively and cooperatively with others; establishing and maintaining good working relationshipsResults Oriented – Setting high goals for personal and group accomplishment: using measurement methods to monitor progress toward goal attainment: tenaciously working to meet or exceed those goals while deriving satisfaction from the process of goal achievement and continuous improvementPlease note that any offer of employment will be conditional upon a background check, including a criminal record check.