Job Description
Our high-profile corporate client in professional services is seeking a Marketing Manager, with a focus on 3 key practice areas, to join their team.
The Marketing Manager will be responsible for strategic marketing development and market execution for the practice areas and will work directly with leadership to grow the brand and revenue through their market development.
Responsibilities:
Develop the overall market positioning, brand narrative and differentiated value proposition for the practice areas
Create and implement a strategic annual marketing plan including execution for all local markets
Define measurable ROI objectives, track, analyze and report on results
Identify, review and deliver against standard content, submissions and credentials across sectors and markets
Create and manage a program to build the profiles of the company team members, nationally and locally
Identify and deliver 4 to 6 market development initiatives annually
Develop and deliver against community investment plans in order to maximize investment
Ensure all plans are integrated and leverage each one’s focus and objectives cohesively
Coordinate on-site logistics for all events
Have an in-depth understanding and analysis of the competitive landscape
Requirements
Relevant degree in business, marketing, communications or a related field
7+ years experience in B2B marketing, communications, and/or business development, preferably in the professional services industry
Knowledge of market positioning, campaign development and execution, marketing technology and digital marketing
Experience framing and collaboratively solving complex problems through creative problem-solving in a team-based environment
Ability to work in and manage cross-functional teams to deliver demonstratable business value
Past experience managing substantial projects with large teams, either from project inception to implementation or involving significant performance demonstrating collaboration, critical thinking and project management skills
Experience leading and being a trusted advisor
Active listening to understand opportunities and challenges
Proactive and collaborative attitude with true understanding of the agility needed to capitalize on the changing market conditions
Proven expertise in connecting marketing strategy and outcomes to revenue and market share gain
Bilingualism (French/English) is an asset
This is a hybrid work environment.
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