Job Description
Asst. Marketing Manager - Consumer Division page is loaded
Asst. Marketing Manager - Consumer Division
Apply
locations
Toronto Headquarters
time type
Full time
posted on
Posted 17 Days Ago
job requisition id
R54482
At TTi, people come for the opportunity and stay for the culture!
Job Description Summary
Position: Assistant Marketing Manager – Consumer Division
Term: 18 month contract
Location: Toronto Headquarters – TTI Canada
Reports to: Becky Yan, Director - Marketing
Job Level: L3
Job Description:
About TTI Canada
TTI is a world-class leader in design, manufacturing, and marketing of power tools, outdoor power equipment, and floorcare products, as well as hand tools and accessories. We cover a wide range of industries, and our customers vary from consumers to professionals. Our unrelenting strategic focus on powerful brands, innovative products, operational excellence, and exceptional people drives our culture. This focus provides TTI with a platform for sustainable leadership and growth.
Our brands and products are recognized worldwide for their deep heritage, superior quality, outstanding performance, and compelling innovation. Our customers have access to leading brands such as Milwaukee, RYOBI, Hoover, and HART.
TTI is where culture meets opportunity. We are fast paced, our team is highly energetic, and we reward innovative thinking. We provide a multifaceted training program and hands-on field experience that will stimulate, challenge, and reward you! TTI is a place to explore your potential, where wins are celebrated, and leaders are visible and accessible.
Position Description
The role of Assistant Marketing Manager will be to assist with critical marketing tasks to support the RYOBI & RIDGID Outdoor Power Equipment business at The Home Depot. You will play a key role in implementing the brands marketing and merchandising strategy for promotions and new product launches as well as raise the profile of the brands through the development of various marketing strategies in line with business objectives.
This is a great opportunity to apply your expertise and add value to this fast-growing business and work across multiple marketing channels for the growing Outdoor Power Equipment category.
What You Will Do
The Assistant Marketing Manager plans and executes marketing strategies and merchandising solutions in-store to generate demand for RYOBI and RIDGID Outdoor products as well as create an interconnected online experience to drive conversion, sustainable growth and sales.
In this position, the Assistant Marketing Manager will:
Collaborate with internal teams to create merchandising & advertising material that is consistent with brand standards
Partner with Home Depot Marketing teams on collaborative advertising and initiatives
Ensure all prospect and customer touchpoints are accurate, consistent, and on-brand
Create and optimize RYOBI and RIDGID’s brand presence on homedepot.ca
Budget and execute Home Depot’s Orange Apron Media paid digital on-site & offsite advertisements, develop and manage brand content on PIPs, CLPs & brand pages
Develop the monthly marketing strategy for the Outdoor Power category to drive awareness and sales
Collaborate and negotiate with third party vendors and Home Depot Visual Merchandising to develop cost-effective in-store merchandising strategies.
Work closely with the Consumer Division’s Digital Team to determine content, and ensure accuracy of websites, digital flyers, social media posts and email campaigns
Work closely with the U.S to collaborate on North American marketing strategies and executions
Collaborate with the Creative team on the production and execution of marketing assets for promotions and new product launches
Undertake any tasks that are in addition to those listed above where required and within capabilities
Who You Are
Experienced marketing professional with strong interest in marketing strategy development and marketing trends
A strong multi-tasker that can prioritize tasks to meet deadlines in a dynamic and fast-paced work environment
Equipped to prepare and monitor marketing budgets and allocate funds wisely
Experienced in setting up and optimizing on-site marketing programs using Google Ads, Orange Apron Media or similar platforms
Driven by results and continuous improvement with a strong attention to detail
Someone with a passion for excellence and executes tasks with the highest degree of integrity and accountability
A team player and collaborator with excellent verbal and written communication skills
Enthusiastic about learning, eager to give and receive feedback
Someone who will take the initiative to solve a challenge with solid analytical and problem-solving skills as well as optimizing resources to hit objectives
What You Will Bring
Post Secondary diploma or degree in Marketing
2-3 years similar work experience in Marketing, Branding or Merchandising, ideally in big box retail environment
Advanced knowledge of Microsoft Office
Knowledge of Home Depot’s Orange Apron Media or Google Ads is an asset
Strong Project Management ability
Creative and innovative problem solver
Strong organizational and administrative skills
Occasional travel required as needed
Valid driver’s license required
What You Will Get
Competitive base salary and/or bonus structure
Health Benefits Coverage, including $500 annual Wellness Program
Registered Retirement Savings Plan with Employer Matching Contributions
Paid time of and employee discount programs
Employee recognition and incentive programs, plus award-winning culture!
Diversity, equity, and inclusion are at the core of our values at TTI. Because of our commitment to a multicultural and inclusive workplace, our people are our competitive advantage. We foster an inclusive environment where diversity is valued and where all employees feel safe to contribute their ideas, share their experiences, and represent their diverse backgrounds to innovate and solve complex problems as one team. We actively support and accommodate the diverse needs of our team, creating an empowering space where everyone can thrive.
About Us
#J-18808-Ljbffr